SoHo’s most popular breakfast and brunch.The coolest breakfast in SoHo, always full so be prepared to queue for a while among young smart crowd. Mornings are fantastic but the place also serves lunch and dinner. Great way to observe SoHo creative crowd which is part of the fun in this place. The restaurant might be growing to a franchise since another place has already been opened in Williamsburg. Hopefully this does not screw the bubbling authentic atmosphere.